Strategic launch of single sign-on to facilitate growth and acquisition
Team
UX designers, agile development team, product leadership.
Role
UX/UI designer
Tools
Stakeholder interviews,
Designer "hats"
Researcher
Assisted the team with qualitative and quantitative research, feedback clustering.
UX/UI designer
Reimagined the brand by following accessibility standards.
About the challenge
Our journey began with a profound exploration of shared mobility and the shifting dynamics of car sales. Through four immersive events, we